Many websites promote business services locally or may be targeted towards a particular city in a country. Let’s say you want to promote a Property Dealer in Mumbai and wondering how to go ahead about that, this post can be useful to you and can get your website good number of visitors. Promotion of a Property Dealer website is taken as an example as a property dealer will be more interested in a specific city as compared to getting visitors from whole world or even whole country. Yes visitors from other cities or even other countries can give business to the property dealer, however local business can be really fast and can give instant results. Remember that property dealer website is just an example to discuss search engine optimisation techniques applicable for getting more visitors locally.
A Website which needs to be promoted in a specific city of a country will contain related words and this is how google or any other search engine may give preference to such as website. Taking our property dealer example in mumbai further, your website will contain information about related words such as flat to rent in new mumbai, plot for sale in dadar, hot property in Lokhandwala, etc. These and other related words will tell the search engine that your website might be having something that a person is searching for (e.g. Buy Plot in Mumbai). Apart from adding related keywords to your website, it is always best to add your business information on Google Local. The business listings on google local are displayed above organic search results and a person looking for a property dealer in specific city would be much more inclined towards visiting your website from Google Local as it is on the top of search results.
Websites targeted towards a a specific country are often marked with Geo Tag in the website source and the preferred geographical location must be set in Google Webmaster Tools. Appropriate Website Content, Incoming Links towards your website and other Search Engine Optimisation techniques can do magic for your website even if your website has no visitors currently. Age of a Website also plays an important role in getting more visitors to your website from google organic search results. You can also Contact Us to promote your website on internet, start accepting online payments, fixing any issues in your website and ofcourse for doing the Search Engine Optimisation for your single or multiple websites.