SEO or Search Engine Optimisation is technical name of publicizing a website on internet. This often involves writing about the concerned products or services, adding images or photographs of the concerned products or services offered by the website in a SEO way, publishing video providing detailed information about the services or products offered by the website, link building or adding links of the concerned website to other related websites, publishing articles or even writing and publishing press releases.
Yes the Search Engine Optimisation does involves lots of work. Depending on website type, products or services, few website might require lots of efforts to be put into Search Engine Optimisation whereas few websites might not need to put in efforts to promote their products or services onto internet. Software Companies offer free software downloads or freeware to promote their company and get backlinks from software related websites. A Graphics Designing Website might offer free wallpapers or even screensavers so that they can reach out to public and get backlinks and attention of potential customers.
As more and more business gets websites of their own, the competition becomes intense and effectively every website owner has to spend efforts, time or money to keep on getting visitors from search engines. You can even hire an SEO company to do the search engine optimisation for your website so that you can concentrate on your products or services and let the software company do the publicity for your website. Most of the Search Engine Optimisation companies offer free consultation so as to get more visitors to your website and thus more business to your company.