As an advertiser there are many things that you need to take care of if you want to get the most out of your online advertisement efforts and expenditure. There are various online tools available for free usage which can really educate you about the outcome of your advertisement spendings. Many websites may not give you analytics data and many might give it to you to forsee whether advertising on a specific website can be useful to you or not. This post will enumerate few online free tools that can be of help and might help you to get the most out of your online advertisement budget.
Let’s say you select a specific website on which you wish to advertise, ask the website owner or sales person to give you traffic data so that you can be an informed advertiser and decide whether you do want to spend money on that website or not. In case you are trying to promote your business on sulekha dot com, then you would need to read more & find out whether that website can give you anything or it is just a hoax website, yes sulekha guys will not give you any analytics data and customer support will be there for you only until you pay money. Online Advertisements in India can also guide you to understand how all this advertisement business works and what you can do to make sure your investment does yields positive results.
In case the website on which you wish to advertise is not willing to share it’s traffic data, alexa.com can give you a rough idea about number of visitors to the website, country of the website, what do they search in search engines and landup on the target website, whether males or females are visiting the website, what age group of people visit the website, etc. This information can be really useful and can help you to makeup your mind. Other traffic estimation websites are there as well which can be of help like compete.com , etc. In case you wish to concentrate on google based advertisements or search keywords, then google for adword keyword tool which can be a real eye opener to understand what people are actually looking for.
BuySellAds is also a good place for advertisers and publishers, they do tell you in advance about the number of impressions you can expect for you banner. On BuySellAds you can find lots of websites with higher number of banner impressions and low cost and vice versa. On BuySellAds the banner advertisement costs depend on the type of website you wish to place an advertisement banner, location of the banner, number of expected impressions of your banner, they even allow you to change the advertisement banner and provides a solid framework for advertisers and publishers. Even when advertising on buysellads, it would be wise to do you homework appropriately and find out whether selected website will give you visitors and in turn good business.